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Francis Goodhand

Musical Director

Bill Elms


Bill Elms has worked in the theatre industry both locally and nationally for over 30 years, including 20 years working with the UK’s biggest theatre companies in ticketing and marketing positions. 


In 2008, Bill set up a Marketing and PR Company based in Liverpool city centre. Bill Elms Associates Ltd has grown from strength to strength into the region’s premier communications company specialising in the arts, live entertainment, and ticketed events, successfully managing the marketing and PR for many high-profile events, festivals and venues. 


Clients include (past and present) ATG Theatres (Manchester, Liverpool, Edinburgh and Milton Keynes), The Lowry, Storyhouse Chester, Epstein Theatre, Capstone Theatre, St Helens Theatre Royal, Hope Mill Theatre, Liverpool Carnival Company, Liverpool City Council, Liverpool Pride, DaDaFest, Liverpool Arab Arts Festival, Physical Fest, Winter Wonderland Manchester, St George’s Hall, Tmesis Theatre, Qdos Entertainments and Scarborough Open Air Theatre to name but a few. National tours have also included Let It Be and Lord of the Dance. 


Bill Elms has also successfully entered the world of theatre producing with a growing portfolio of high-profile productions, collaborating with artists, directors, producers and theatre companies.

Bill has co-produced successful productions of Epstein: The Man Who Made The Beatles, Jerry Springer - The Opera, Something About Simon, Swan Song, Twopence to Cross the Mersey, By The Waters Of Liverpool, Lennon’s Banjo, The Ruby Slippers, Blood Runs Deep, Music Of The Night, a series of theatrical events at Liverpool’s St George’s Hall titled Lovehistory Loves and Tales From Haunted Liverpool. Concert performances have included musical compositions of Frankenstein and Ghost Stories: A Night Opera, composed by Neil Campbell.

Bill is a director of Epstein Entertainments Ltd, Pulse Records Ltd, Northern Ricochet Ltd, Break A Leg Productions Ltd, Something About Productions Ltd and is Associate Producer with Regal Entertainments Ltd (touring). He also has his own company Bill Elms Productions Ltd to produce solo 2021 productions.

He also created and is artistic director of the inaugural Liverpool Theatre Festival in September 2020, already award-winning, he aims to become an annual event with two strands, one being a weeklong festival of new work.

Future producing projects include Masquerade, Sweat!, Dim Lit Star, Something About George and A Doris Kinda Day. 

Originally from Ipswich, Suffolk, Francis studied music at The University of Liverpool.

musical directorSingin’ In The Rain (Mill at Sonning); Cats (Kilworth House); Jersey Boys (national tour); Anna Göldi (SIG Areal am Rheinfall, Switzerland, Stageworks); Mrs Henderson Presents (Royal Alexandra Theatre, Toronto); Tell Me On A Sunday starring Jodie Prenger (national tour); The Hurly Burly Show (Duchess Theatre, West End); An Evening With David

Hasselhoff (indigO2); Judy & Liza (national tour); George’s Marvellous Medicine (Birmingham Stage Company, national tour) and Women On The Verge Of HRT (national tour).


composing commissions

Ten Minute Musical Challenge and Thirty Minute Musical (Greenwich Theatre); Coat Tales (Elixr Festival, Sadler’s Wells); Celtic Journey (Marlowe Theatre, Canterbury and Churchill Theatre, Bromley); Harrison & The Big Church and The Lighthouse (Theatre Royal, Bury St Edmunds); The Soul Bird (Rose Theatre, Kingston Music Service) and Robinsons Panto Karaoke.


incidental music & songs

Bleak Expectations and Coral (Nuffield Theatre, Southampton); A Daughter Of The Aurora (Proteus & Bodyjam); George’s Marvellous Medicine (Birmingham Stage); Hansel & Gretel, The Tempest and Restoring The Repertoire (Theatre Royal, Bury St Edmunds); Showstopper (Theatre Royal, Bury St Edmunds and Jermyn Street Theatre); The Importance Of Being Earnest and Centenary Gala (Harrogate Theatre); Mouse & Mole (Tiebreak); The Sorcerer’s Apprentice, Starlight - The Dreamcatchers and The Borrowers (Snap) and The Wonkey Donkey (Blunderbus).



Seventeen seasons for Qdos, Evolution, First Family Entertainment, Hiss & Boo Theatre Company, Theatre Royal, Bury St Edmunds and Harrogate Theatre.



musical supervisor for David Hasselhoff on Piers Morgan Life Stories and This Morning (ITV1).



Composer in Residence, Theatre Royal, Bury St Edmunds; visiting musical director for National Youth Music Theatre, Youth Music Theatre UK, Arts Educational School, Guildford School of Acting, Italia Conti, Laine Theatre Arts, Mountview and The Urdang.

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